Northampton Renters Rent Longer in Area with Strong Community

The latest information from DataLoft provides useful information when it comes to the prospect of valuing a property.

When valuing a property, professional agents take many factors into consideration; size of rooms, number of bedrooms & bathrooms, gardens, etc. Plenty of outside factors also impact this: schools, shops, other properties in the area, recent development and other such factors.

However, there's something a bit more abstract that draws people into renting specific properties, and that's a sense of community.

DataLoft's latest information reveals this abstract appeal of properties with a strong sense of community are a major factor in tenants deciding where to live. This will inevitably impact the amount of enquiries a property receives, the price a property can achieve, and the length of a tenancy.

• The Sunday Times’ Best Place to Live in the UK 2025 focused on more than just good schools or fast broadband. Most important was a strong sense of community, followed by transport links, culture, green spaces, and a thriving high street.

• Community is vital to residents, 69% of renters would rent longer if there was a sense of community in the local area. The regional winners for come in all shapes and sizes, from the village of Ilmington in the Midlands, North Berwick in Scotland to the London suburb of Walthamstow.

• Saffron Walden takes the top spot, due to its historic looks, excellent state schools, a rich cultural offering as well as its convenient commuter links. Source: Sunday Times 2025, Dataloft (PriceHubble), Property Academy 2024

Many expert agents can tell you this is the case as well. With increased prices to rent and amenities, people have begun settling down far more than they used to. If the property is good enough, more than likely you're set for long-term tenants, especially if it is a larger property. Families and workers just don't have the resources to simply pack up and leave their current location anymore.

In a study published by DPS, the length of tenancies are getting longer and longer.

"The data also show that the average length of a DPS-registered tenancy has increased by 121 days: from 789 days in 2021 to 910 at the end of 2024." (Number of new tenancies at lowest level in eight years)

What in this means in turn is that people begin investing in their area of residence as well. Properties are better maintained and neighbourhoods become more familiar, thus causing the sense of community to grow.

Aspects like this are hard to define and even harder to market. Sometimes the community built may not be suited to one prospective tenant, but perfectly suited to another.

In cases like this, it's best to get someone professional to market you property as their expertise in the area can help elaborate what makes it such an appealing community - leading to stronger and more effective marketing. Likewise, expect your property to remain with a tenant for a long period of time.

Profesionally check them before making any decisions and maintain the property during the tenancy. If the area they are living in is as good as the property they are staying in, you can bet they'll be looking for long-term.

If you have a property full of potential but find difficulty in marketing or managing it - or are concerned over any risks with poor tenants - then you may be looking for a Guaranteed Rent service. If you are, get in touch with Northwood Northampton today on 01604 607080.

Guaranteed Rent in Northampton | Northwood Agents